Waterborne attendees typically include: coatings formulators, research and development scientists/chemists, technical managers or technical sales managers in the coatings or related fields, management or marketing executives, owners of small paint companies, coatings end users, coatings applicators/technicians, academicians and students in chemistry/polymers/coatings.  The vast majority (75-85%) of Waterborne attendees are employed in private industry, the balance are academic/government.