Abstract: A method for forming a multilayer coating film, including a first base coating composition application step for applying a first basecoat containing a colored pigment and a photoluminescent pigment, a second base coating composition application step for applying a second base coating composition containing a colored pigment and a photoluminescent pigment to the object having undergone the first base coating composition application, a top clear coat application step for applying a top clear coating composition to the object having undergone the second base coating composition application step, and a step for heating and curing the uncured coating films, the pigment weight concentration of photoluminescent pigment in the second basecoat is 0.01-1.1 mass %, the first base coating film has a light reflectance of 10-30% in a certain wavelength region, and the second base coating film has a light transmittance of 60-90% in the wavelength region.

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