Coatings for industrial and automotive applications demand strong aesthetic properties as well as robust functional attributes. The coating has to be visually attractive – achieving optimal color, gloss, haze and smoothness with minimal imperfections – while also being easy to handle and apply. To strike the right balance, the choice of additives used in the coatings formulation is critical. Leading coating companies and formulators trust our high performance treated hydrophobic fumed silica rheology modifiers to create products with the precise properties that their customers demand.