Axalta (AXTA: NYSE) today announced its new Imron® Industrial brand mark, which reflects its world class reputation in Industrial coatings. Imron Industrial, a 2k polyurethane multilayer coating that is recognized globally for its superior quality and usability, serves a wide array of industrial applications including construction equipment, oil refineries, and amusement parks.

“As we continue to lead innovation as a global company, it is important that we also invest in and expand our global brands that customers recognize and rely on,” said Michael Cash, Axalta’s President, Industrial Coatings. “This new brand mark allows us to visually represent the premium quality that our customers can expect from Imron Industrial for their business, anywhere in the world.”

Axalta’s Imron Industrial polyurethane products are designed to promote long-term durability and excellent corrosion resistance, while providing visually stunning finishes. Additionally, Imron Industrial products are designed to meet the most demanding industry specifications, making them an easy and reliable choice for industrial customers.