• Investment reflects increasing demand, especially in the area of automotive coatings
  • New Paliocrom Premium Gold EH 1 sets benchmark for golden effects

LUDWIGSHAFEN/BESIGHEIM, Germany – June 5, 2018. The demand for effect pigments, which BASF manufactures and sells under its global brand Colors & Effects®, is increasing. By 2020, the company will extend its production capacity for  Paliocrom® effect pigments by more than 30%. With this investment of about €15 million to the Ludwigshafen and Besigheim sites in Germany, the company underlines its position as one of the leading suppliers of aluminum-based effect pigments which allow customers to create new, trendy coatings with high-quality effects.

The latest addition to the Paliocrom family is the new grade  Paliocrom Premium Gold EH 1 (future L 2158), which enriches the golden orange-to-red color range. This newly launched product is a highly saturated, mid-shade effect pigment that simultaneously delivers superior travel, gloss, and hiding power, thus supporting modern paint technologies.

Displaying a unique color appearance in thin-film applications, Paliocrom Premium Gold EH 1 exhibits maximum chroma, lightness, and flop behavior. It also features excellent gassing stability and adhesion with just one universal grade and is suitable for solvent- and water-based systems.

With its exceptional brilliance and unmatched styling options over a wide color range, Paliocrom Premium Gold EH 1 sets the new benchmark for golden effect pigments.

More information can be found on  www.colors-effects.basf.com