The new website charts the evolution of Decovery as it enters new markets like building & construction and furniture. But it also aims to educate the wider paint industry ecosystem on the science behind plant-based paint – from environmentally conscious consumers, to brands, designers and architects.
Today, the Decovery family contains anywhere from 30 to 50% plant-based content, comprised of seeds, tree bark, corn, castor beans and other agricultural waste. It subsequently delivers a potential 34% carbon footprint reduction, and is already available in a zero-VOC product for the wall paint segment.
Crucially, Decovery performs equally to, and in some instances even better than all crude oil-based acrylic equivalent paint resins. The product is durable and chemical-resistant and it provides a fine finish with no yellowing effect and excellent look and feel.
The new user-friendly and largely graphics-driven website includes first-hand accounts from recent customers and end users in the building & construction and furniture sectors.
As demand for sustainable coatings that respect the beauty of natural materials continues to grow across the value chain, DSM is now testing a new Decovery resin for hard-traffic flooring with a performance equal to current urethanes. More information can be found at www.dsmdecovery.com.