New Partnership Creates Opportunities for Broader Market Reach
Brampton, Ontario. – Aug. 16, 2018 – Debro Inc., one of Canada’s premier distributors of specialty chemicals and raw materials, today announced a new partnership with AkzoNobel – Performance Additives. Effective September 1, 2018 Debro will represent AkzoNobel – Performance Additives ELOTEX® and Bermocoll® range of products in Central and Eastern Canada. These technologies will cater to a variety of applications, including adhesives, construction products, paints, specialty coatings and drilling fluids.
“AkzoNobel – Performance Additives brings to Debro best-in-class redispersible polymers and a broad range of cellulose ethers backed by strong technical and lab support,” said Bill Heise, President & CEO Debro Inc. “The determination and persistence of AkzoNobel – Performance Additives to support technically is crucial in enabling Debro’s technical sales force to continually provide our customer base with the highest level of problem solving customer service and capabilities. “From our first meeting with the AkzoNobel –Performance Additive team, it was clear that we had an opportunity to represent a market-leading principal that would provide quality offerings, ethical solutions and innovative technologies whose goals were complementary to Debro’s”.
“Our Performance Additives business has had a strong presence in Canada so when we began the process of selecting a new distribution partner a major criteria was to find a technically savvy firm whose industry knowledge, reputation and level of service capabilities would complement and be closely aligned with our strategic vision,” said Steven Grant, Commercial Manager North America – Performance Additives Ethylene and Sulfur Derivatives.
About Debro Inc.
Established in 1920, Debro Inc. is one of Canada’s oldest privately owned chemical distribution companies. For almost a century, we have built our success on delivering integrity, personalized customer service, and valued partnerships with our principals. Headquartered in Brampton, Ontario, our services are nationwide with warehousing partners in Vancouver, Calgary, Edmonton, and Montreal.
About AkzoNobel – Performance Additives
AkzoNobel creates everyday essentials to make people’s lives more livable and inspiring. As a major producer of specialty chemicals, AkzoNobel supply essential ingredients, such as ELOTEX® redisperssible polymers and Bermocoll® cellulosic thickeners to industries worldwide. Performance Additives is a part of AkzoNobel Functional Chemicals, one of the business units within AkzoNobel.