BASF Colors & Effects extends mandate with Azelis in Turkey

Azelis is pleased to announce an extended distribution agreement with BASF Colors & Effects (‘BASF’) in Turkey, for their range of pigments used in paints, inks and special applications, effective immediately.

Highlights & rationale

  • This deal further strengthens Azelis’ reputation as a key player in the CASE market
  • Azelis’ local knowledge, expertise and focus were key factors in BASF’s Colors & Effects selection process
  • The new mandate builds upon 20 years of partnership with BASF Colors & Effects in the Americas, with both companies having a strong focus on innovation


Kai Sörensen, Head of Global Distributor Management at BASF Colors & Effects, comments: “We have been working with Azelis Americas for more than 20 years and are impressed with their expertise in speciality chemicals distribution. I am confident that Azelis Turkey’s local team of industry specialists, combined with their established commercial structure and global reach, will ensure that customers receive the best possible service and support.”

With this new agreement, Azelis’ customers in Turkey will have access to a larger product portfolio.

Sertaç Sürür, Managing Director of Azelis Turkey, adds: “BASF is a leading pigment supplier worldwide, with a particular strength in high-performance pigments. This deal enables us to expand our partnership in Turkey with a blue chip partner that has an excellent reputation for quality and innovation. Their product lines of organic and inorganic pigments, effect pigments and pigment preparations will complete the Azelis’ current product portfolio for CASE in Turkey. I am delighted with this new relationship, which will allow us to strengthen and broaden collaboration with our customers.”

With 58 application labs across the world, each dedicated to a market segment, Azelis provides technical support to customers and suppliers. Azelis CASE has eight labs staffed by skilled industry chemists and formulators. Since its inception in 2014, the Azelis Coatings Academy in Germany has held 20 sessions providing practical, hands-on training for both internal and external participants to further develop their product knowledge.

Source: Azelis

Please follow us on LinkedIn and Twitter and subscribe to our website and receive notifications of new posts by email.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Paints and Coatings Expert will use the information you provide on this form to be in touch with you and to provide updates and marketing.
%d bloggers like this: