Axalta to Host “Innovation Creates Value” Symposium in China

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, hosted its second annual Coatings Innovation Symposium at its Asia Pacific Technology Center in Shanghai, China. Themed “Innovation Creates Value,” the Symposium gathers more than 100 customers, industry association representatives, academia, and employees to explore and discuss the key trends that are driving the coating industry, as well as the overall commitment to advancing sustainable development in China.

Dr. Barry Snyder, Senior Vice President and Chief Technology Officer at Axalta, gave the keynote address on “Innovation Creates Value”, and a panel, which included representatives from Axalta, industry associations, academia and the media, discussed the impact of global mega trends on coatings and coatings innovation. The Symposium also featured an open forum, the launch of an industry report on Sustainable Coatings and Technology Applications for Commercial and Rail Vehicles in China, and a University student project update.

“Innovation is our life blood and critical to helping us grow our business by serving customers with the best and latest technologies,” said Dr Snyder, “The global automobile and industrial markets are changing very rapidly. For example, new platforms, such as autonomous, are gradually transforming our lives. So, we must stay current with key trends with new technologies.”

“As a global company that has been a coatings leader for more than 150 years, innovation is part of Axalta’s DNA,” continued Snyder. “Beyond new technology and products, we are also innovators in how we interact with customers, making it easier for them to do business with us and creating efficiencies that will lead to new opportunities for Axalta and our customers. We pride ourselves on creating value from innovation by bringing cost efficiency, differentiation, and sustainable and responsible growth for our customers.”

Axalta’s Sustainable Coatings and Technology Applications for Commercial and Railway Vehicles in China report was developed in conjunction with the Coating Commission of the Chemical Industry and Engineering Society of China. Axalta also unveiled its rebranded Imron® products in China. Imron products are high-performance sustainable coating solution for commercial vehicles.

Willie Wu, President of Axalta Greater China, said, “The Chinese manufacturing industry is going through unprecedented transformation in both supply and demand. Innovation will be key to future development. As a company that has been rooted in China for near 40 years, Axalta is dedicated to driving its customers’ success through continuous innovation. We create sustainable value for customers by making materials more durable, operations more efficient, and finishes more beautiful. By establishing this annual Symposium where people can be open and collaborative with new ideas, we aim to help customers find new ways to become more efficient and innovative, while also driving profitable outcomes in China.”

Axalta’s 2019 Automotive Color Trend Report, “Color Combo” was also discussed at the symposium. The automotive color predictions in the report consider the emerging transportation market of autonomous vehicles, specialized vehicle types, and regional preferences. The annual launch of the color report together with Axalta’s annual color popularity report showcase Axalta’s value in working with customers in the early stages of the color styling, allowing automotive companies to create products that appeal to car owners.

Attendees of this year’s symposium witness the growth of Axalta’s partnership with the School of Automotive Studies of Shanghai Tongji University with the signing of another three-year cooperation agreement. Axalta will continue to support three student racing teams as part of both parties’ continued collaboration in science, technology, engineering, and mathematics (STEM) education. The collaboration is part of Axalta’s Corporate Social Responsibility (CSR) commitment in China, which incorporates education and sustainability.

“By supporting student car racing teams and imparting the value of technologies, engineering, and innovation behind Axalta’s coating solutions, Axalta sows the seeds of innovation among college students to guide them towards innovative design, contributing to society by driving future innovation,” concluded Wu.

Source: Axalta

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