Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has announced its event plan for the 2019 SEMA Show. The plan promises to immerse attendees in automotive color through exhibits featuring styling, matching, and application in a stunning display of Axalta’s leadership in coatings color and technology.
All planned activities will occur inside Axalta’s booth #22391 in Hot Rod Alley, Central Hall, Las Vegas Convention Center, Las Vegas, NV from November 5 to 8, 2019.
Vehicle Debut: 1966 Dodge Charger in Sahara, Axalta’s 2019 Color of the Year
Axalta partners with venerable automotive builder, Mike Rutter of Rutterz Rodz, to debut a custom-built 1966 Dodge Charger coated in Axalta’s 2019 Color of the Year, Sahara. This can’t-miss unveil will be the first time the public sees this Charger covered in Axalta’s Sahara on a full custom vehicle.
Tuesday, November 5, 2019 at 2:00 p.m. PST
If you miss it, Mike Rutter participates in “Builder Chat” on Friday, November 8, 2019 at 11:00 a.m. PST
Highly-Awarded Custom Vehicles
Two of the most awarded custom vehicles in the country this year will be displayed alongside the Charger. FastLane Rod Shops, builder of a 1932 Ford Victoria (Vicky), and Mike Goldman Customs, builder of a 1965 Chevrolet Chevelle, bring their Axalta-coated award-winning vehicles to Axalta’s booth. Both shops will also participate in “Builder Chats” during the show.
Mike Goldman Customs: Wednesday, November 6, 2019 at 2:00 p.m. PST
FastLane Rod Shop: Thursday, November 7, 2019 at 2:00 p.m. PST
First Look: Spies Hecker Permahyd 2K Sealer 5650
Axalta introduces Spies Hecker® Permahyd® 2K Sealer 5650, a single-visit application sealer that reduces application time from an industry average of ~20 minutes to 3-5 with blowers. The first waterborne sealer of its kind, 5650 is part of the super-productive Spies Hecker refinish system that is designed to help busy shops get more cars through the booth faster to meet or exceed productivity goals. Visit Axalta during the show to view an application video and see how fast a quality finish can be.
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