Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, marked its presence at the eighth edition of the International Bodyshop Industry Symposium (IBIS) Middle East 2020. As the lead partner for the symposium, Axalta is at the forefront of industry conversations on improving performance and productivity in the refinish segment in the Middle East.
REV-IT-UP was the theme for the 2020 edition of IBIS Middle East, which gave delegates the opportunity to directly impact the ecosystem of bodyshops and helped to expand their network.
“Higher productivity can be a game changer for bodyshops seeking to provide the highest levels of service to customers and driving high performance in their business,” commented Jim Muse, Vice President of Axalta Refinish in Europe, the Middle East and Africa (EMEA). “Axalta is proud to be associated with a symposium as well respected as IBIS, and one that provides a platform for consistent debate about solutions designed to improve overall performance of the automotive aftermarket.”
Axalta’s presence and attendance are part of a multiyear global partnership between Axalta and Plenham Ltd, a member of IBIS Worldwide and publisher of the aftermarket crash repair industry publication, bodyshop. IBIS is the collision repair industry’s leading networking platform for vehicle manufacturers, insurers, suppliers and bodyshops.
“We’re really pleased that Axalta is joining us for a second year in a row as the lead partner,” said Jason Moseley, CEO IBIS Worldwide. “The globally focussed partnership allows us to deliver another informative, interactive and relevant symposium.”
“Axalta is committed to working with our regional partners and listening to customer feedback to drive constantly elevated levels of product quality and services,” commented Fadi Medlej, Managing Director, Axalta MENA. “Being a part of an initiative as credible as IBIS gives us great insight into what is top of mind in the industry globally. Those insights help us to accurately tailor our offerings in the region and provide unmatched service and products, such as world-leading waterborne coatings, great color-matching tools, and unparalleled training. All of which helps our customers improve productivity and operational efficiency.”
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