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Next generation Decorative colourants from HMG Paints

The UK’s largest independent paint manufacturer HMG Paints has launched its next generation colourants. The new MSH decorative colourants benefit from the latest technology and are controlled to some of the highest standards in the industry, giving users outstanding colour quality and batch-to-batch consistency.

The new colourants are already being used by HMG’s distributor network and the company are also supplying to other paint and coatings manufacturers who utilise the colourants in their own products. With the impending arrival of Brexit, HMG has seen a significant increase in enquiries as companies look to reduce supply chain disruption and reshoring key raw material supply as part of Brexit preparedness strategies.

For the decorative and architectural markets HMG’s MSH water-based colourants are VOC, NPE & APE free, meaning they are better for the environment and exceed the demands of current environmental legislation. Designed for high-end decorative and architectural products, the 15 colourants of the MSH range are used in HMG’s own product portfolio and by customers who require high performing and consistent colour production.

The company has identified a number of benefits for manufacturers and end users including drastically improved manufacturing, speed of products and enhanced colour stability. Additionally, the MSH decorative colourants offer ease of application, and enhance application qualities including flow & levelling for a much-improved finish.

“We’ve utilised the latest pigments and colourant technology to produce these new decorative colourants and customers have given us fantastic feedback” commented Steven Hutton, HMG Operations Director. “The colour laboratory has worked exceptionally hard to develop the products and are adding colours on a daily basis.”

Via the company’s bespoke colour formulation software ColourBase, customers and users already have access to over 1300 water-based formulations for the MSH colourants across several popular colour collections such as RAL, NCS and leading decorative collections.

“The colour quality and consistency the new colourants produce has been game changing for some of our customers.” Said Danny Cleary, Sales Director. “By manufacturing the colourants right here in the UK, it means customers can benefit from fast delivery and ensure their colour production does not suffer from logistic and supply chain disruption, especially with the potential of significant border disruption with colourants coming from outside the UK post Brexit.”

The system is designed to be a direct drop-in replacement for existing market colourants and is fully compatible with automated tinting technologies meaning there is no need for users to buy expensive new equipment.

Source: HMG Paints

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