HGTV Home® by Sherwin-Williams to Announce Ovation Plus Interior Paint & Primer

HGTV Home® by Sherwin-Williams introduces its new interior paint and primer, Ovation Plus. This new offering brings consumers an exceptional blend of quality and reliability at a new introductory price point for the brand.

Ovation Plus provides beautiful coverage with a lasting finish, along with zero VOCs. The new paint and primer further combine the design expertise of HGTV with the legendary quality finish of Sherwin-Williams and is offered exclusively at Lowe’s® stores nationwide and online at

HGTV Home by Sherwin-Williams Ovation Plus

“We want to help people take charge of their spaces in 2021 by introducing a new product that allows them to experience one of our high-end brands at a new introductory price,” says Krystal Mindeck, HGTV Home by Sherwin-Williams Senior Product Manager. “Ovation Plus Interior Paint and Primer joins other HGTV Home by Sherwin-Williams products Infinity and Showcase for a complete interior paint lineup.”

HGTV Home by Sherwin-Williams Ovation Plus Interior Paint & Primer product characteristics include:

  • Beautiful coverage: Goes on smooth for easy and consistent coverage while applying evenly for uniform application.
  • Lasting finish: Confidently hides previously painted colors and includes excellent scrub and stain resistance to ensure your new color won’t fade under pressure.
  • Zero VOC:  Zero volatile organic compounds mean you can be confident it’s safe for you and your entire family.
  • Mold- and mildew-resistant finish: Its antimicrobial coating provides a mold- and mildew-resistant finish that easily gives your walls a lasting finish that’s as durable as it is beautiful.
  • 100% acrylic: The highest quality paint that better adheres to surfaces.
  • Affordable: Offers an entry point for those who may be new to home improvement projects or looking to make small changes without committing to a higher priced paint.

HGTV Home® by Sherwin-Williams Ovation Plus Interior Paint and Primer is available in four sheens: Flat, Eggshell, Satin and Semi-Gloss at an affordable price range of $29.98 to $35.98 per gallon and backed by a lifetime limited warranty. To purchase, visit your local Lowe’s or online at For more information on HGTV Home® by Sherwin-Williams, please visit

Source: Sherwin-Williams



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