Troy Corporation announced today that the company has initiated a cobranding partnership with Town & Country Living, the recognized leader in home textiles specializing in table linens, kitchen textiles, rugs, window treatments, pillows, throws, and innovative solution-based products. As part of this partnership, Troy has awarded Town & Country Living the right to brand its kitchen mats with the Micropel® Antimicrobial Protection logo.
Arriving soon at major home retailers and discount outlets, Town & Country Living’s new, premium kitchen mats incorporate Troy’s Micropel® technology for protection against microbial growth. Packaging for the kitchen mats will feature the Micropel® Antimicrobial Protection brand, signifying that the mats have passed a rigorous testing protocol designed by Troy to ensure optimum protection.
“We are excited to have Town& Country Living onboard as a Micropel® Cobranding partner,” says Troy’s Frank Cangelosi, Vice President, Marketing. “When two market leaders known for quality products come together, it’s a win-win for consumers.”
“Antimicrobial protection is more than just buzz words,” says Cynthia Nixon, SVP of Merchandising, Sales, Design and Licensing at Town & Country Living. “Since the onset of the global pandemic, consumer interest in protected products has skyrocketed, and is unlikely to abate in the coming years. Antimicrobial protection is here to stay,” continues Nixon, “and products like our new kitchen mats that benefit from Micropel® Antimicrobial Protection are going to stand out on the shelf and provide consumers with that added peace of mind that is so important to all of us these days.”
Manufacturers in a wide range of industries who wish to employ the Micropel® brand must meet numerous criteria and pass testing protocols, as well as agree to a comprehensive quality control program. These requirements are in place for the benefit of consumers, to ensure that finished products are well-protected against potential microbial threats for the useful life of the item. Troy is recognized as a leader in antimicrobial protection, with technologies used in a wide spectrum of applications across various industries. Manufacturers interested in Troy’s unique cobranding program can visit http://www.troycorp.com.
Consumers are supported by a website developed to offer information about the Micropel® Antimicrobial Protection brand and the importance of protecting surfaces from microbial growth: http://www.micropelprotected.com.
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