U.S. Silica Holdings, Inc. today announced the launch of EverWhite^® Pigment, a newly engineered high-white pigment for coatings, building products, and other applications. This highly specialized product can be used to partially replace or compliment other inorganic white pigments like titanium dioxide (TiO₂) and aluminum trihydrate (ATH).

EverWhite^® Pigment’s advantages include its hardness and durability, which mirror the functionality of high performing pigments like TiO₂, its premium bright-white and consistent color formulations, and that it is domestically sourced. Customer applications include quartz countertops, cementitious products, fillers for plastics, coating formulations, and numerous building products. 

“Customers have been able to reduce the amount of TiO₂ they’re using by up to 50%, which has resulted in significant cost savings,” said Zach Carusona, Executive Vice President and President, Industrial & Specialty Products at U.S. Silica. “Our EverWhite^® Pigment disperses more easily, the bright-white color maintains its quality, and the flexibility in opacity helps with the depth effect of products.”

“We think our EverWhite^® Pigment provides customers with an exceptional alternative to other inorganic white pigments. As a domestically sourced product, it offers more reliable access and meaningful cost savings,” said Bryan Shinn, Chief Executive Officer at U.S. Silica. “This is another example of U.S. Silica’s commitment to innovation, our customer-focused approach, and our desire to deliver value across the markets we serve.”