PPG to launch digital styling program for advanced automotive color modeling

PPG announced the introduction of a digital styling program that enables automotive designers to execute exceptionally realistic three-dimensional modeling of automotive colors and effects on virtual car designs and surfaces. PPG’s proprietary “speed shape” is designed to depict the interaction of color, geometry and light to create authentic renderings of a vehicle’s surfaces, including its wheels and interior components. (Photo: Business Wire) Exclusive to the … Continue reading PPG to launch digital styling program for advanced automotive color modeling