Benjamin Moore to Launch Color Portfolio App with Integrated ColorReader Device

Benjamin Moore®, North America’s favorite paint, color and coatings brand, today announced the launch of its newest color tools, the Benjamin Moore Color Portfolio app and integrated Benjamin Moore ColorReader device. Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor, make expert grade tools available for professionals on mobile devices.

“As a leading color authority, Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

Compatible with iOS® and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.

A global leader in color management solutions and color science technology, Datacolor produces the Benjamin Moore ColorReader device. When the ColorReader is connected to the Color Portfolio app, users can immediately and accurately color match interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors. Simply place the ColorReader device on the desired flat surface to take a color measurement and the app will display the three closest paint color matches.

The Color Portfolio app is available to download free on Apple® and Android mobile devices. The Benjamin Moore ColorReader device is available in two models; Benjamin Moore ColorReader (MSRP $99) and Benjamin Moore ColorReader Pro (MSRP $249) for purchase at select Benjamin Moore retailers and online at

Source: Benjamin Moore

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